The
greatest benefit of using barter as a profit tool for your
business comes when you are ready to spend your barter
credits and eliminate necessary cash expenditures, thus
conserving cash or finding better ways to use it.
If
you find that you can realistically replace 10 to 15% of
your business expenses by using barter credits, you will
be incredibly motivated to go out and generate the amount
needed to replace the 10 to 15% of cash expenditures. This
will automatically result in an immediate cash savings
equivalent to 10 to 15% of your business volume. This
will give you the ability to either build a larger business,
or better yet, just make more money. If you want to do
something special for your employees, trade is a
wonderful way to award special achievement incentives, or take
the crew to lunch.
It is important when you start
trading to "think trade". Whenever you need to purchase
an item, consult your local trade directory to purchase an
item, consult your trade directory and see if the item is
available. If it is not, your next step should be to call
your local Trade Director. Many times new members and new items
are not yet published in the directory, but are still
available. The local offices are staffed to meet your
needs. They can not meet these needs without your calls and
inquiries. If the items is still not available, they will be
able to tell you if they can get if for you.
Aside
from eliminating your expenses, you can also find ways to
reduce your overhead costs that directly relate to your
clients. If you are in a service business and find that
you can order some items for your clients, such as printing, typesetting,
photography, messenger service, food and lodging expense,
you can still bill these services out just like you did
before. This time, however, you get to keep the cash
because you paid for the service with your trade account.
Barter gives you so much flexibility when it comes to
making those vital decisions that make or break your
business.
copyright 2001 BXI Midwest and EMP Enterprises, inc.
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