Getting New Business

Generating New Business

By introducing your business to an environment of sophisticated traders, you are
availing yourself to a market place that would otherwise be closed for new
business.

Barter members always look for a way to purchase needed items through the
membership directories prior to going out and spending cash for the same item.
The only chance that you have of gaining their business is by belonging to the
barter network. BXI has several publications which are distributed to the
membership in local, regional and national levels throughout the year. One of these
publications, the BXI Hotline, a national monthly shopper offers free advertising to
members to promote members good and services. by joining a trade club, you are
actually expanding awareness of your business and company name to thousands
of existing members. Other publications, newsletters and local directories offer
display advertising for a fee. Always 100% barter credits.

As with your regular clients, it is important to reach out through advertising, special
mailings and promotions to bring in new business. One of the great benefits of
belonging to a barter organization is that putting business deals together through
barter is much easier that bringing in new cash business. Because barter credits
are not cash, members tend to be much more entrepreneurial in pursing ways to
spend and invest their barter credits. Another avenue to pursue with barter is to
increase advertising! When the economy gets slow, the first thing most businesses
cut, is the size of their advertising budget. How can you expect to maintain your
current level of business without advertising? It is just not possible. Barter gives
you the ability to maintain your advertising budget, or even better, while most of
your competition is slashing away at their advertising budgets, you can actually
increase your visibility and attract a larger market share.

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